Sell the green!

There are many ways to market your home when preparing to sell. Consider a new way – advertise the green! Buyers are looking at your home from a total cost view point. If you can help them see how you have made the changes that will help them reduce their utility bills you may create the competitive edge needed to bring in offers.

If you have purchased new appliances in the last 10 years you could be saving your buyer 10-50% in energy costs. If they are “Energy Star” certified – advertise that fact, particularly during the open house. According to a recent article on MSN Real Estate, the average home appliances comprise about 18% of your energy bill. That is significant to a new home owner adjusting to a new budget.

When it comes to the furnace replacing the old furnace with a new Energy Star model can make a big difference in winter heating. According to the data, “Today’s furnaces are about 25% more efficient than they were in the 1980s.”

If you are thinking about remodeling and considering hardwood floors, “Bamboo is considered an environmentally friendly flooring material due to its high yield and the relatively fast rate at which it replenishes itself. It takes just four to six years for bamboo to mature, compared to 50-100 years for typical hardwoods.”

Of course one of the best upgrades is new double-paned, low-e windows. According to the Alliance to Save Energy, energy-efficient windows with low-e coating can reduce heating bills by 34 % in cold climates compared to uncoated, single-pane windows. In hot climates, spectrally selective low-e windows can cut cooling costs by 38 %. Make sure your Realtor advertises both the aesthetics of the upgrade and the energy savings.

Last but not least – replace all those incandescent bulbs. Compact Fluorescent Light bulbs ” use 66% less energy than a standard incandescent bulb and last up to 10 times longer. Replacing a 100-watt incandescent bulb with a 32-watt CFL can save $30 in energy costs over the life of the bulb.” Another great open house advertisement to capture the energy conscious buyer.

Our market is changing and our environment is changing. Both buyers and sellers can benefit from looking for the green.